Brentwood Capital Advisors Serves as Exclusive Financial Advisor to Trella Health
Brentwood Capital Advisors LLC (“BCA”) is pleased to announce that it served as exclusive financial advisor to Trella Health (“Trella” or the “Company”) in its acquisition of PlayMaker. The combination allows Trella to infuse its robust, actionable market intelligence and acclaimed customer experience capabilities with PlayMaker’s mobile-first customer relationship management (CRM) offering. Together the companies create the post-acute care industry’s most comprehensive market intelligence, engagement, and growth platform.
Trella Health provides unmatched, actionable market intelligence to DCEs, ACOs, healthcare networks, and post-acute care providers of all sizes. As one of only a few companies to be deemed both a Qualified Entity by CMS and an Innovator under its Virtual Research Data Center Program, Trella has elite access to billions of performance, referral, and competitive data points across the market and patient care settings. Its standardized insights, representing 90% of the 65+ U.S. population, help customers identify, engage, and manage critical relationships and advance their organizations with confidence.
“We are thrilled to increase our investment into our customers’ success,” shared J. Scott Tapp, President and CEO at Trella. “Now, they’ll have a single platform to help them focus their strategy, empower sales and marketing, and advance their business. In addition, this acquisition adds a fantastic group of industry experts to our team, while opening the door to new adjacent end markets, including home medical equipment (HME) and infusion.”
On the heels of Trella’s recent growth investment from Cressey & Company and Panoramic Ventures (formerly BIP Capital), the PlayMaker acquisition represents Trella’s first transformative strategic investment. Growing its product capabilities will further support healthcare providers in advancing their organizations with confidence.
“Every post-acute organization needs these critical solutions to understand their market and business today,” said Rebecca Molesworth, VP Product Management at Trella. “Our new combined platform brings more than 40 integrated referral EMR partners to our current offering. And, in turn, we’re eager to introduce PlayMaker’s customers to our industry-leading analytics.”
“The blend of these two solutions is truly a gamechanger for the industry, and I’m looking forward to seeing the impact it will have for post-acute care going forward,” said Gregg Boyle, CEO of PlayMaker Health.”
About Brentwood Capital Advisors
Headquartered in Franklin, Tennessee, Brentwood Capital Advisors is one of the nation’s leading independent investment banks, specializing in providing financial advice on mergers, acquisitions, corporate divestitures, and capital raising to growth-oriented, middle-market healthcare, technology, and tech-enabled services companies. For more information, visit www.brentwoodcapital.com.