September 28, 2021

NowPow is Acquired by Unite Us

Brentwood Capital Advisors Serves as Exclusive Financial Advisor to NowPow

Brentwood Capital Advisors (“BCA”) is pleased to announce that it served as the exclusive financial advisor to NowPow in its recently completed sale to Unite Us. This unique combination of NowPow’s personalized, evidence-based referral platform with Unite Us’ end-to-end social care solutions brings together two market favorites to further deepen community-based partnerships and accelerate health improvements nationwide.

Founded in 2015 and with roots on the Southside of Chicago where residents, leaders, caregivers, and scientists have collaborated to ensure everyone seeking support can find the resources they need for independence, wellness, living with illness, and caring for others, NowPow’s personalized community referral platform provides whole person care across whole communities by connecting people to the right resources. With over 1 million screenings and millions of referrals to date, NowPow has evidenced e-prescribing social care for large populations with its personalization logic, condition algorithms, and high-quality resource directory.

By adding NowPow’s tools and community partners to Unite Us’ technology platform that builds coordinated care networks of health and social service providers, the combined diverse customer and partner base of payers, providers, governments, educational services, child welfare, and community-based organizations will now be able to support the changing needs of all people and all care teams.

“Needs are rising fast and our partnership with Unite Us accelerates our shared vision to ensure everyone, everywhere knows where to go for resources in their community,” said Stacy Lindau, MD, MAPP, NowPow’s Founder and Chief Innovation Officer.

“At a time when communities and policy makers are rightfully demanding a faster pace and greater interoperability, we are bringing our complementary strengths together to achieve deeper impact — both now and far into the future,” said Rachel Kohler, Chief Executive Officer of NowPow. “BCA was instrumental in helping us navigate this strategic combination to ensure that we found the right partner at a pivotal time in this country. BCA’s strategic advice and healthcare technology transaction expertise were invaluable in successfully creating the nation’s leading health and social care network connecting people to the resources they need.”

“We are proud to have played a role in this strategic combination of NowPow and Unite Us, which we strongly believe will drive outsize impact for the country as they team up to eliminate fragmentation between health and social care providers and allow communities to better coordinate and support individuals seeking services,” added Jack Jeong, Managing Director and Co-Head of Healthcare Technology Investment Banking, and Becky Gregg, Director at BCA. “We enjoyed working with the NowPow team, and we look forward to watching the combined platform help address social determinants of health nationwide through their industry-leading technology solutions.”

About Brentwood Capital Advisors

Headquartered in Franklin, Tennessee, Brentwood Capital Advisors is one of the nation’s leading independent investment banks, specializing in providing financial advice on mergers, acquisitions, corporate divestitures, and capital raising to growth-oriented, middle-market healthcare, technology, and tech-enabled services companies. For more information, visit

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