January 11, 2022

Benefit Technology Resources is Recapitalized by iBenefit Communication

Brentwood Capital Advisors Serves as Exclusive Financial Advisor to Benefit Technology Resources

Brentwood Capital Advisors LLC (“BCA”) is pleased to announce that it served as exclusive financial advisor to Benefit Technology Resources, LLC (“BTR” or the “Company”), a leading provider of human resource technology deployment and consulting services, in its recently completed recapitalization by iBenefit Communication, LLC (“iBenefit”), in partnership with its majority owner, MSouth Equity Partners. The merger of BTR and iBenefit creates a company recognized as a leader capable of supporting future and current clientele nationwide with a broader range of employer services.


BTR was founded in 2008 by Jamie and Terry Hawkins. The Company, headquartered in Tampa, is a leading HR Technology consultancy and deployment firm. BTR supports approximately 400 employer groups across the nation and works with market leading insurance brokers and consultants.


Combining BTR’s HR technology consultation and deployment services with the personal enrollment and communication services of iBenefit is a win/win for clients and broker partners. Health Benefits are becoming increasingly complex, and employers are looking for better-enhanced and more integrated employee communication and enrollment solutions.


“This merger will expand the service offerings to our clients in a big way. They are asking for more support in the area iBenefit specializes in. This opportunity will allow us to combine our HR Tech experience with personalized enrollment assistance from a cohesive team that delivers concierge level service and support. This transaction allows BTR to retain its stature while having the resources to focus on innovative service offerings for our customers,” said Jamie Hawkins, CEO of BTR. “BCA’s guidance was paramount throughout the process, and they worked relentlessly on our behalf to achieve an optimal outcome for all parties involved. Their domain expertise coupled with M&A experience was instrumental in helping us navigate the process and find the right partner. The BCA team was a perfect fit for what we hoped to achieve.”


“BTR helps its clients manage mission-critical software in a complex market and has a well-deserved reputation for its extensive HR technology knowledge,” said John Kibler, Managing Director, and Becky Gregg, Director, at BCA. “We were thrilled to work with Jamie Hawkins, Kate Taylor and the rest of the exceptional team at BTR and are excited to see the continued growth and success of the combined platform.”


About Brentwood Capital Advisors

Headquartered in Franklin, Tennessee, Brentwood Capital Advisors is one of the nation’s leading independent investment banks, specializing in providing financial advice on mergers, acquisitions, corporate divestitures, and capital raising to growth-oriented, middle-market healthcare, technology, and tech-enabled services companies. For more information, visit www.brentwoodcapital.com.

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