Hendersonville, TN – Smith Travel Research (“STR”), the leading provider of lodging industry data, recently announced the completion of its simultaneous acquisition of HotelBenchmark, a division of Deloitte, and The Bench. Brentwood Capital Advisors LLC acted as STR’s exclusive financial advisor in the transaction.
Deloitte’s HotelBenchmark and The Bench, both based in London, are providers of lodging industry data for the European market. STR’s acquisition of these entities will allow STR to expand its industry-leading research capabilities worldwide, with a specific emphasis on the European and Asian markets. STR’s new entity will operate as STR Global.
“With these acquisitions, we can continue to expand our relationships with our existing clients who are emphasizing international growth, as well as cultivate new relationships with non-North American entities,” stated Randy Smith, CEO of Smith Travel Research. “The catalysts for this transaction were our major clients who expressed a need for our reporting services on a global basis to support their growth efforts.”
“STR is the preeminent provider of lodging data and research to all constituents of the industry including hotel chains, real estate investors, consultants, and appraisers,” stated Jack Harrington of Brentwood Capital Advisors, “and we’re pleased to have served as STR’s exclusive financial advisor in this important transaction. STR is executing an aggressive growth plan, and we look forward to assisting the company in leveraging its dominant position in the industry.”
About Smith Travel Research
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. STR and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. With the formation of STR Global, the company will be the world’s foremost source of historical lodging performance trends and will offer the definitive global hotel database and development pipeline. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London, with a satellite office in Singapore. More information about STR can be found at http://www.smithtravelresearch.com or http://www.strglobal.com.
About Brentwood Capital Advisors LLC
Brentwood Capital Advisors LLC (BCA), founded in 1999, is a privately held investment bank headquartered in Nashville, Tennessee, providing mergers and acquisition and capital-raising advisory services to middle-market healthcare and business services companies. Since 2002, BCA has completed 32 financial advisory transactions as exclusive financial advisor.